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Steps to Expand Your Marketing Horizon Overnight
(Follow our guide to commission, build, improve and
market your web site)
- Set a Budget
You can establish a budget and build a site for as little as $500. A small well marketed
site can bring in as much business as an expensive site with little marketing. Overall, a
reasonable site can be established for approximately $1000.
However, you need to budget a site maintenance allocation or allocate resources to keep
the site current. An inactive site is a dead site with no repeat visits. Your maintenance
budget will vary depending upon your marketing goals.
- Pick an Internal Internet Team Leader
It is important that you appoint or enlist the help of an inhouse "Champion" to
drive the process. This person will be the main driving force for your Internet site
establishment project and will make sure that the site is kept "alive" and
- Decide Upon the Purpose of Your Web Site
As with everything else, a web site with no specific purpose will lead you to nowhere.
Identify your objectives and make sure that the web page is designed to achieve what it
was set out to do. A well designed site aligned with your business aims will work well in
your chosen direction.
- Establish a Level of Interaction with Your Clients and Visitors to the Web Site
Clients and visitors will only rapidly interact with yourselves if you make it easy for
them to do so. Done properly, site interaction facilities will rapidly build up an
Internet based network that you could have never imagined possible until only a few years
ago. This mode of marketing is the most cost competitive of its kind at present.
- Establish Your Audience
It is important that you identify who your audience is or will be. This is extremely
important so that the site can be designed to maximise its penetration of the identified
audience and market.
- Choose the Content
Visitors to your site will only stay at your site if they can derive something from it.
This leads to content. A site with no contents relevant to your audience will not generate
repeat visits, or for that matter any visits at all. Expanding your capture of visitors by
the provision of related support information can generate an enormous volume of visitors.
Good contents relevant to your visitors' needs will make them stay at your site and
generate repeat visits.
- Get an Email System
You will need to establish an email system so that your clients and visitors can directly
contact the persons within your organisation who can immediately respond to inquiries and
other clients' requests. This email system will be your main and instantaneous link with
the outside world.
- Design Time
A good site will require you to allocate resources to this task. Almost anyone familiar
with computers can set up a web page. However, it takes expertise and experience to build
up a web site that works. A web site will only work well if serious consideration has been
given to all aspects of web page design, including download times, graphics design, HTML
key wording to allow web search engines to find your pages, registration with the
principal search engines, establishment of reciprocal links, formatting of web pages for
easy download by a wide range of monitors and browsers. A badly designed web page will not
attract site visits, if you generate any visits at all. Allocate serious time and
resources to your web page design process.
- Promote Your Site
You have to ensure that people know about your web site. Start by putting your web page
address and email on all your stationery and advertising. Make sure that you are listed
with all the main Internet Search Engines. This needs to be done in a systematic and
organised manner to maximise your exposure on the world wide web.
- Keep Your Site Current
As already mentioned before, keep your site current and the contents relevant. An inactive
site is a dead site. Renew and refresh your pages to bring more visitors to your web site.
You will need to allocate resources to this renewal process.
So what's your next step ?
If you do not have the necessary expertise and resources inhouse, contact Philippe OnLine and we will advise you as to how
we can best assist you.
Even if you have already established a web site and it is not delivering what it set out
to do, we can assess your site and outline how best it can be improved, redesigned or
managed to achieve your desired outcomes.
Contact us now for a no-obligation quote.
Division of Clancy J Philippe & Associates Pty Ltd
41 McCormicks Road, Skye, Vic 3977, Australia (ACN 072 267 120)
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